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Papers On Theories & Theorists
Page 29 of 73
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Developing a Public Relations Campaign; Theory and Practice
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This 18 page paper uses a fictitious case of an industrial accident causing pollution in Thailand to explore how a PR campaign may be developed. The writer considers different theories of PR and propaganda and then uses these to develop a campaign to restore confidence in the government both nationally and internationally. The bibliography cites 15 sources.
Filename: TEprcmpg.rtf
Discourse Analysis: An Overview of Major Philosophies in Discourse
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A 9 page discussion of some of the unspoken rules which govern conversation. Observes that both the words which are spoken and subtleties such as facial expression and context allow participants to interpret and respond to the verbal offerings of others. Identifies the objective of discourse analysis as the determination of precisely how interpretation and response relate to one another and the unspoken rules of conversation. Analyzes the “performative utterance” from the aspect of speech act theory and pragmatics using the work of such notable philosophers as John L. Austin, John Searle, H.P. Grice, and Ludwig Wittgenstein. Bibliography lists 13 sources.
Filename: PPdiscrs.wps
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