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Papers On Marketing & Consumer Behavior
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“First Alert” Fire Alarms -- A Marketing Case Study
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This 6 page report discusses the company “First Alert” and the smoke detectors it markets. It is a simple enough concept -- an unobtrusive, inexpensive, and effective device that can warn people that there is a fire nearby. A smoke detector should be considered as the first line of defense in saving lives and injury in case of fire. “First Alert” has become something of a household name in terms of residential fire protection. The company’s products offer a variety of features, not the least of which is affordability. Bibliography lists 5 sources.
Filename: BWfireal.wps

“Generation Rx”
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A 10 page review of Greg Critser’s expose on the pharmaceutical industry and its impact on American culture. This paper uses a volume of additional research to back up Critser’s contentions. Bibliography lists 10 sources.
Filename: PPmedGenRx.rtf

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