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Papers On Advertising Issues
Page 7 of 192
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“First Alert” Fire Alarms -- A Marketing Case Study
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This 6 page
report discusses the company “First Alert” and the smoke
detectors it markets. It is a simple enough concept -- an
unobtrusive, inexpensive, and effective device that can warn
people that there is a fire nearby. A smoke detector should be
considered as the first line of defense in saving lives and
injury in case of fire. “First Alert” has become something of a
household name in terms of residential fire protection. The
company’s products offer a variety of features, not the least of
which is affordability. Bibliography lists 5 sources.
Filename: BWfireal.wps
“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”
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This 3 page paper examines the health care industry to support the argument that “marketing is more than promotion, and promotion is more than advertising”. The bibliography cites 5 sources.
Filename: TEmarpromh.rtf
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